Why You’re Probably Not Doing Research & Build Your Thought Leadership Plan

On the Mainstage: Think research is too complicated or expensive? Think again! In this keynote, Susan will bust common myths about research and show how it’s the secret sauce to standing out, building trust, and growing your business—even on a budget. Learn how to get visible, be the expert buyers are looking for, and turn thought leadership into your best marketing tool. Bonus: no constant selling is required.

In her breakout: In this hands-on workshop, you’ll roll up your sleeves and build a thought leadership plan tailored to your business. We’ll guide you through using research—whether you’ve got a big budget or none at all—to create a strategy that boosts visibility, builds trust, and positions you as the go-to expert in your field. Walk away with a concrete plan to show off your expertise without the hard sell.