Kim Palmer

Destination Optimization Program Director
Miles Partnership

Kim manages the Destination Optimization Program team at Miles and has helped guide the development and industry awareness for this program since its launch in 2017. These efforts have helped empower Destination Marketing Organizations (DMOs) and travel industry businesses to update and enrich content through Google and other major travel planning platforms to improve the discoverability of their communities. Previously she has been the company’s Director of SEO, the Director of Digital Marketing for the Hospitality division and launched some of the industry’s first destination marketing websites in the late 90’s


Destination Optimization – Bridging the Gap Between Management & Marketing

Marketing to drive demand is only half of the equation for bringing visitors back to Maine’s communities. The Maine Office of Tourism is launching a Destination Optimization initiative to help tourism businesses look beyond paid, earned and owned media to drive visitation. As potential visitors explore your area or business virtually, out-of-date or uninspiring information on Google, Tripadvisor and other essential platforms could be inadvertently turning people away. In this session, we’ll look at how several destinations are meeting consumers where they are and, five essential – and completely free – things you should do to enhance how your destination and business partners appear across these critical platforms.