Bailey Underhill

Bailey Underhill is the Director of Marketing at the Maine Tourism Association, where she has dedicated the past eight years to promoting the beauty of Maine. With a creative background in Art Education from Plymouth State University, Bailey has grown through a variety of roles within the organization, including Sales & Marketing Assistant and Membership & Marketing Manager, before stepping into her current position. Though she didn’t formally study marketing, Bailey’s creativity, passion for Maine tourism, and commitment to the organization’s mission have fueled her success in the field. Bailey’s leadership approach centers on valuing people over products, focusing on building genuine connections and creating meaningful impact. Outside of work, her nearly 4-year-old son keeps her on her toes, reminding her daily that negotiating with a toddler is the toughest marketing challenge of all.