It’s Just Fluffy Stuff & Differentiating Your Business in a Sea of Sameness

On the Mainstage: Business & Brand Strategist Karley Cunningham has been asked by business owners far too many times: “Does this ‘fluffy stuff’ really work?” Having witnessed that branding trumps marketing time and time again, she’s determined to shift the (current detrimental) paradigm about what a brand is and the impact it can make for a (small) business; she’s coming to help Maine-Stay attendees seize their brand’s business-accelerating power, even in tough economic times like these.

In her breakout: In today’s highly competitive market, it’s essential for businesses to stand out from the crowd to achieve success. This breakout session will explore the critical tools for authentically differentiating your business. We will also cover the pitfalls to avoid and the high-level steps for developing your unique value proposition. Through interactive activities and real-world examples, attendees will learn actionable steps to boost their bottom line, better attract and retain top talent, and appeal to their ideal customers by differentiating their business.