The “Practical & Tactical Sessions” Agenda!

Check back for updates and new announcements.

Tuesday, October 18

Time EventLocation
3:00–5:00 pmLook-At-You-Early-Bird-RegistrationPrefunction Space

Wednesday, October 19

8:00 amIn-Case-You-Didn’t-Last-NightRegistrationPrefunction Space
8:30–9:30 amDo-I-Have-Egg-In-My-TeethBreakfast NetworkingPrefunction Space
9:30 amWelcome Address Ballroom 4–7
9:45 am -10:35 amAttracting Your Perfect Customer: Learn how to connect, inspire, and book more business with a strong sense of place.Nicole Mahoney
Elizabeth Sutherland
Ballroom 4–7
10:35 amWhere-Is-The-Bathroom-Coffee BreakPrefunction Space
11:00 am – 11:50 amBreakout Session 1a:
Video for Social Media: How to showcase your special and unique story to more people.
Russell Walters
Ric Tyler
Meeting Room AB 
Breakout Session 1b:
Winning with Your Website: Five things every tourism and hospitality business needs to prioritize today.
Cary WestonMeeting Room CD
12:00 pmI-Can’t-Believe-It’s-Already-Time-For-LunchBallroom 1–3
1:00 pm — 1:50 pmMindsets of Maine: Get the attention and the business of your Maine audience by putting insights into action.Kerrie TrippBallroom 4–7
2:00 — 2:50 pm Breakout Session 2a
Creating Collaborations that lead to Business Success: Building your brand’s content with collaborators.
Nicole MahoneyMeeting Room AB 
Breakout Session 2b
Oh Snap! TikTok, Instagram, and more: Hear from influencers on how their social media audience can make money for your business.
Ethan Levesque
Charles Lever & Tatum
Rylee Jade

Moderator: Tim Cotton
Meeting Room CD
2:50 — 3:15 pmTime-For-A-Selfie-And-A-Sweet Treat BreakPrefunction Space
3:15 — 4:10 pm Destination Optimization: How your business can benefit from this free program to drive exposure, engagement, and conversions. This program is offered by Miles Partnership, the marketing partner for the Maine Office of Tourism.Kim PalmerBallroom 4–7
4:10 — 4:40 pmI’m-Really-Just-Waiting-For-The-Bar-To-Open-Day One Wrap Up Q&A with Wednesday PresentersBallroom 4–7
5:00–6:30 pm Come-Fly-With-ME Cocktail Hour Bangor International Airport

Thursday, October 20

8:00 amFuel-For-Another-Awesome-Day-BreakfastPrefunction Space
9:10 — 10:10 amKeynote Address: Trust, Travel, and the Evolution of Destination Marketing as We Know It
Marcus SheridanBallroom 4–7
10:10 — 10:30 am My-Head-Is-So-Full-Of-Ideas-Coffee BreakPrefunction Space
10:30 — 11:20 amBreakout Session 3a
It’s Not Just You – Addressing Today’s Hiring Challenges: A look into an industry-focused recruitment tool to find the employees you need and a first-in-the-nation reimbursement program to train the ones you have. 
Kerrie Tripp
Kathryn Ference
Charlie Collins
Meeting Room AB
Breakout Session 3b
Short-Order Marketing Chefs: Order up! A fast-paced, interactive rapid-fire session for all of those marketing questions you want answers to.
Abe Furth
Josh Whinery
Dan Cashman
Brad LaBree

Moderator: Suzanne Spruce
Meeting Room CD
Breakout Session 3c
Marketing from the Inside:  Turning your business into a content-creating machine. 
Annie Tselikis
Chris Rudolph
Tina Scheer

Moderator: Elizabeth Sutherland
Ballroom 4–7
11:25 amBringing it all Home: You’ve heard a lot and hopefully learned a lot. Now, hear how to connect the dots, the advice, and the golden nuggets to become the place customers go and employees stay. Cary Weston
Elizabeth Sutherland
Ballroom 4-7
12:15 pmI-Have-So-Many-Things-To-Get-Working-On-Exhibitors’ LunchPrefunction Space