Agenda

The “Practical & Tactical Sessions” Agenda!
Check back for updates and new announcements.
Tuesday, October 18
Time | Event | Location |
---|---|---|
3:00–5:00 pm | Look-At-You-Early-Bird-Registration | Prefunction Space |
Wednesday, October 19
Time | Event | Presenter | Location |
---|---|---|---|
8:00 am | In-Case-You-Didn’t-Last-Night–Registration | Prefunction Space | |
8:30–9:30 am | Do-I-Have-Egg-In-My-Teeth–Breakfast Networking | Prefunction Space | |
9:30 am | Welcome Address | Ballroom 4–7 | |
9:45 am -10:35 am | Attracting Your Perfect Customer: Learn how to connect, inspire, and book more business with a strong sense of place. | Nicole Mahoney Elizabeth Sutherland | Ballroom 4–7 |
10:35 am | Where-Is-The-Bathroom-Coffee Break | Prefunction Space | |
11:00 am – 11:50 am | Breakout Session 1a: Video for Social Media: How to showcase your special and unique story to more people. | Russell Walters Ric Tyler | Meeting Room AB |
Breakout Session 1b: Winning with Your Website: Five things every tourism and hospitality business needs to prioritize today. | Cary Weston | Meeting Room CD | |
12:00 pm | I-Can’t-Believe-It’s-Already-Time-For-Lunch | Ballroom 1–3 | |
1:00 pm — 1:50 pm | Mindsets of Maine: Get the attention and the business of your Maine audience by putting insights into action. | Kerrie Tripp | Ballroom 4–7 |
2:00 — 2:50 pm | Breakout Session 2a Creating Collaborations that lead to Business Success: Building your brand’s content with collaborators. | Nicole Mahoney | Meeting Room AB |
Breakout Session 2b Oh Snap! TikTok, Instagram, and more: Hear from influencers on how their social media audience can make money for your business. | Ethan Levesque Charles Lever & Tatum Rylee Jade Moderator: Tim Cotton | Meeting Room CD | |
2:50 — 3:15 pm | Time-For-A-Selfie-And-A-Sweet Treat Break | Prefunction Space | |
3:15 — 4:10 pm | Destination Optimization: How your business can benefit from this free program to drive exposure, engagement, and conversions. This program is offered by Miles Partnership, the marketing partner for the Maine Office of Tourism. | Kim Palmer | Ballroom 4–7 |
4:10 — 4:40 pm | I’m-Really-Just-Waiting-For-The-Bar-To-Open-Day One Wrap Up Q&A with Wednesday Presenters | Ballroom 4–7 | |
5:00–6:30 pm | Come-Fly-With-ME Cocktail Hour | Bangor International Airport |
Thursday, October 20
Time | Event | Presenter | Location |
---|---|---|---|
8:00 am | Fuel-For-Another-Awesome-Day-Breakfast | Prefunction Space | |
9:10 — 10:10 am | Keynote Address: Trust, Travel, and the Evolution of Destination Marketing as We Know It | Marcus Sheridan | Ballroom 4–7 |
10:10 — 10:30 am | My-Head-Is-So-Full-Of-Ideas-Coffee Break | Prefunction Space | |
10:30 — 11:20 am | Breakout Session 3a It’s Not Just You – Addressing Today’s Hiring Challenges: A look into an industry-focused recruitment tool to find the employees you need and a first-in-the-nation reimbursement program to train the ones you have. | Kerrie Tripp Kathryn Ference Charlie Collins | Meeting Room AB |
Breakout Session 3b Short-Order Marketing Chefs: Order up! A fast-paced, interactive rapid-fire session for all of those marketing questions you want answers to. | Abe Furth Josh Whinery Dan Cashman Brad LaBree Moderator: Suzanne Spruce | Meeting Room CD | |
Breakout Session 3c Marketing from the Inside: Turning your business into a content-creating machine. | Annie Tselikis Chris Rudolph Tina Scheer Moderator: Elizabeth Sutherland | Ballroom 4–7 | |
11:25 am | Bringing it all Home: You’ve heard a lot and hopefully learned a lot. Now, hear how to connect the dots, the advice, and the golden nuggets to become the place customers go and employees stay. | Cary Weston Elizabeth Sutherland | Ballroom 4-7 |
12:15 pm | I-Have-So-Many-Things-To-Get-Working-On-Exhibitors’ Lunch | Prefunction Space |