Persuasion Meets Preparation: Winning Hearts, Minds, and Bottom Lines

For 20 years, Elizabeth Sutherland and Cary Weston have been preaching one simple truth: If you want to succeed, you’ve got to be persuasive and prepared. In this lively session, they’ll dish out their tried-and-true strategies for nailing your message and delivering it with confidence. Whether you’re pitching, presenting, or persuading, they’ll show you why being buttoned-up doesn’t mean being boring—and how preparation is your secret weapon for standing out. This isn’t marketing fluff—it’s the stuff that gets results.